Head – Marketing, Admissions & Communication

Full work depiction
Oversee the Promoting Team• Direct the showcasing office and direct its day-to-day operations.• Direct and execute contracting plans in collaboration with HR.• Construct, oversee and coach a high-performing showcasing team.• Setting, following and announcing on promoting group objectives and KPIs.• Create group individuals through audits, targets and recognize preparing where required.• Spur group individuals to provide brilliance in everything they do and drive advancement and empower them to look for out and recognize unused patterns in digital.Marketing Budget & Commerce Strategy• Initiate the improvement of budgets for all commerce units and administration of our multi-channel promoting methodology that joins Social Media, Site & Portable app, Influencer Promoting, Inbound Promoting, Mail Showcasing, Paid Look, Automatic advertisements, Computerized Campaigns, Events/Webinars, Open Relations, B2C Live Chat, SEO, and offline ATL & BTL channels.• Work closely with the Showcasing Group to create an successful and effective showcasing methodology centered on developing groups of onlookers for all trade units. It is fundamental to quality check each generation, whether it’s offline or online.• Supervise the conception, improvement, and execution of promoting plans and procedures, course concepts, and limited time programs to drive intrigued and admissions.• Lead the key and strategic execution of showcasing campaigns, counting plan of test/control division, execution of tests, following, comes about detailing, investigation, and recommendations.Brand Marketing• Create and oversee branding methodology and campaigns, counting social media, PR and influencer & association to drive brand mindfulness and construct request for the commerce units.• Guarantee our brand message is solid and reliable over all channels and promoting endeavors (like occasions, e-mail campaigns, web pages, online web journal and limited time fabric). Supervise promoting endeavors that construct mindfulness and situating for our company’s brand.• Supervise the social media arrange on the advancement and usage of influencer organization and social methodology to produce mindfulness, activity and transformation as well as making and overseeing the natural social media calendar, drive adherents and community engagement.• Select offices, experts, consultants and other providers counting contract arrangement and management.• Plan generally PR arrange in conjunction with budgets, these plans must be examined with Board and Trade Unit Heads.Performance Marketing• Get it key showcasing execution measurements and conduct in-depth performance and estimate examination through different analytics and following devices to supply showcase investigate, competitive examinations, campaign comes about, and customer patterns in arrange to decipher comes about into noteworthy experiences for the promoting group. Show reports to the Board from time-to-time.• Direct key watchword volume openings, over markets and dialects, to create and actualize an inbound showcasing procedure that will shape a key portion of the procurement and substance strategy.• Manage paid promoting, counting PPC, SEO, Associates, Paid Social, Allude A Companion and Media Arranging to deliver figure activity and transformation goals.• Manage substance and work with IT Group to preserve and improve on an successful, lead-generating site and progress the online client encounter for prospects, leads, and customers.Marketing Automation• Lead and oversee specialized angles of CRM and showcasing computerization to create, disperse, and report on leads.

Work with Confirmationsand IT. Show reports to the Board.• Create and set up a comprehensive promoting mechanization strategy.• Make and oversee focused on mail campaigns.• Make a client profiling procedure, to drive important group of onlookers segmentation.• Execute a customer database procurement technique to drive opt-ins.Reporting & Budgeting• Recognize short-term and long-term planning, budget, and asset needs, counting the improvement and administration of an yearly showcasing budget, profit/loss projections, use investing, and other budgetary considerations.• Make and keep up measurements reports on promoting and deals exercises, viability, and commerce impact.• Examine promoting and deals information to create experiences and make suggestions on ranges for optimisation.• Screen and keep up information quality inside the showcasing database.• Report on the adequacy of promoting campaigns utilizing pre-determined KPIs to the Board.Offline Marketing• Managing usage of ATL / BTL exercises over trade units that incorporates Radio, Bulletin, Media Arranging & Buying to expand brand mindfulness and visibility.• Encounter in dealing with PR, Media & Organizations to execute different showcasing campaigns.• Manage the creation and conveyance of PR, press discharges, notices, print advertisements, distributions and other promoting collateral & materials.• Display showcase patterns, compare and track the competition, outline discoveries and give comprehensive reports with proposals to the trade empowering advance trade growth.• Endorse all production-related errands such as Signage, Branding, Illustrations, Collateral, etc.• Favor on-site photography and videography as required to be utilized in different showcasing exercises and programmes• Supervise and quality check all occasions for the company counting Limited time Occasions, Open Houses, Exchange Fairs, Enrollment Drives, etc. Guarantee all occasions are executed in a convenient way, following to corporate and branding rules. Guarantee great reaction and lead generation.Vendor Management• Have existing connections with outside merchants, magazines, distributions, PR companies and media.• Extend these connections to guarantee the foremost successful informing and situating of the organisation.Community Engagement• Check association contracts other associations inside the community.• Check the quality of work when the Group works with consultants from time-to-time for ventures for a strict deadline.• Go to industry occasions amid non-working hours.Requirements: • Candidate must have a Degree in Showcasing with at slightest 12+ years’ work encounter in promoting, with at slightest 5 a long time in a comparative part.

Demonstrated track record of victory in senior promoting parts, counting promoting procedure, arrange and budget creation and management.• Have in-depth information of: Google AdWordsSearch motor enhancement (SEO), SEM, PPC, Show Publicizing, online PR, Web Analytics, Lead Era, Online Notoriety Administration, Versatile Apps Promoting, E-mail Promoting, Quality Connect Building.Link BuildingKeyword arranged Article & PR Submissions.Relevant Catalog Submissions.Local Google Trade Listing.Mass Scope of clients through SMO.Internet Activity – Bookmarking and Nearby Classified Submissions.Link Wheeling.Google Panda Neighborly Substance Writing.Business Site Publicize Online.Google Panda & Penguin Update.• Skill within the different disciplines of Marketing Communication such as publicizing, media, coordinate showcasing, underneath the line & online and advanced promoting, and social media marketing.• Solid successful communicator with amazing composing abilities in English. Arabic abilities are a also but not critical.• Earlier involvement in driving, setting up and driving showcasing automation.• Capacity to coordinate and overseenumerous ventures at the same time, counting characterizing and actualizing techniques inside characterized