Associate Director

NIQ is the top company in understanding what consumers buy. They help businesses learn about customer behavior and find new ways to grow. In 2023, NIQ teamed up with GfK, joining two top companies that have a strong presence worldwide. NIQ provides a complete look at retail and detailed information about consumers using advanced analysis on modern platforms. This is called the Full View™. NIQ is a company owned by Advent International that operates in over 100 markets, reaching more than 90% of the world’s population.

For more details, go to NIQ. com

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Job Description: A summary of what a job involves, including duties and responsibilities.

Job Description: A summary of what a job involves. It explains the work tasks, responsibilities, and skills needed for the position.

The company has a new plan, and we have an exciting job opening for a Qualitative Researcher in our Consumer and Marketing Intelligence team in the UAE. This person will focus on the APP region.

You will be working with top consumer goods companies and stores to put our ‘customer experience’ plan into action.

We are looking for a self-driven researcher who can work well alone and with a team on local, regional, and global projects. This job lets you work in different areas and industries, dealing with various business problems. You’ll have the freedom to use your own ideas and skills to create and carry out Qualitative research projects.

You will look at the brand, customer experience, and shopping to understand the consumer completely, focusing on data analysis.

Duties

Work on problem-solving analyses, provide useful insights, and create clear presentations that tell a story to clients, giving them helpful and practical advice.
Provide three important parts of useful insights for KPIs: (1) how good the data is, (2) how good the analysis is, and (3) how good the delivery is (including. making reports and showing information.
Create good connections with clients by understanding their needs and providing helpful advice.
Help bring in new ideas and use new methods and technology in qualitative research.

Requirements
Have at least 8-10 years of main work experience in Qualitative Market Research.
A degree in fields like sociology, anthropology, psychology, communications, or business is preferred.
Varied hands-on experience in different ways of doing qualitative research, like leading discussions, running focus groups, studying people in their own environments, having detailed interviews with experts, and using creative techniques.
Good research skills and experience, with the ability to combine both numbers and descriptions in research.
Driven by results; positive; enjoys change and making an impact.
Having experience on both the agency side and client side, along with skills in UI/UX, will be really helpful.

More Information

Our Advantages

A place where you can choose when and how you work.
Time off for volunteering
LinkedIn Learning is an online platform that offers courses to help people learn new skills.
Employee Assistance Program (EAP)
Our Advantages

A work setting that can change to fit different needs.
Time off to help others.
LinkedIn Learning is a website where you can take online courses to learn new skills for work or personal growth.
Employee Assistance Program (EAP)
About NIQ

NIQ is the top company in understanding what consumers want to buy. They help businesses learn about shopping habits and find new ways to grow. In 2023, NIQ joined forces with GfK, creating a strong partnership with two top companies that have an amazing ability to operate worldwide. NIQ provides a complete view of retail and detailed consumer information using advanced analytics on modern platforms. NIQ is a company owned by Advent International that works in over 100 countries, reaching more than 90% of the world’s people.

To learn more, go to NIQ. com

Want to stay updated with our news.

Connect with us on: LinkedIn | Instagram | Twitter | Facebook

Our promise to being diverse, fair, and inclusive.

NIQ is dedicated to having a workforce that reflects the variety of our clients, communities, and markets. We are here to make sure everyone is counted, and we want to include diverse people in all parts of our team, our measurements, and our products. We happily invite people who have the same goal to join us. We are happy to be an Equal Opportunity/Affirmative Action Employer. We make our decisions without considering things like race, color, religion, gender, sexual orientation, where someone is from, genetics, disability, age, marriage status, veteran status, or any other protected group. Our global policy against discrimination protects these groups in every country where we operate. Find out how we are promoting diversity and inclusion in our work by visiting the NIQ News Center: https://nielseniq. com/global/en/news-center/diversity-inclusion